Emana denim is the latest application developed using FIR technology. The fabric provides several benefits to the skin, including the reduction of the appearance of cellulite and an increase in skin elasticity while also delivering comfort and well-being.
Brazilian fashion designer Alexandre Herchcovitch created a collection of jeans made with emana denim that were showcased on the catwalk of his brand at a major fashion week in Brazil, increasing interest in this new development.
Brazilian designer claims to have designed pair that uses body heat to help combat dreaded 'orange peel'
- Alexandre Herchcovitch says the jeans prevent cellulite from building up
- Claims they harness body heat and stimulate areas most at risk of cellulite
- Unveiled his so-called 'beauty denim' at a fashion show in Rio de Janeiro
They would appear to be the answer to many women’s prayers - a pair of stylish jeans that can smooth away cellulite. Brazilian designer Alexandre Herchcovitch claims to have developed the world’s first jeans that combat the dreaded 'orange peel'.
His so-called 'beauty denim' harnesses body heat and turns it into infrared rays that are relayed back to the skin and stimulates the areas most at risk from cellulite. The effect, he claims, is to increase microcirculatory blood flow and cellular metabolism and so prevent cellulite from building up.
Unveiling the anti-cellulite jeans at a fashion show in Rio de Janeiro, Brazil, Mr Herchcovitch claims five years of research into the product has proved it is effective. However, medical experts are skeptical, saying there is no miracle cure for cellulite which can be caused by poor diet, bad circulation and slow metabolism.
Cellulite is thought to affect around 90 per cent of women over the age of 30 in Britain - with a range of lotions, creams and even surgery aimed at combating it. Herchcovitch’s jeans use a manmade fibre called Emana yarn that was developed in Brazil and has already been used in sports clothing and lingerie
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